Knowledge base

Break down why a video went viral

Modelyx looks at a video's metrics, script and comments together and explains what made it take off.

Level: Analysis · Result: Reports and summaries · Platforms: Instagram, TikTok, YouTube · For: Content creators and bloggers, Social media managers, Marketers

Example request

Example request
Why did this Reel blow up? https://www.instagram.com/reel/DcsmCRtMOGV/ Compare it with the account's usual Reels, break down the script and tell me what people react to in the comments.

What you need

  • A link to a TikTok, Reel, Short or YouTube video

What you get

  • How far above the account's normal the video performed
  • The script broken into hook, body and ending
  • What viewers react to in the comments
  • Ideas you can reuse

How it works

Modelyx collects the video's metrics, its speech as text and its comments, and compares it with the account's typical posts to isolate what was different.

Limits

  • Luck and timing play a role. Modelyx explains what is visible in the data.

Learn more

Step-by-step guide: Audit competitor content on social networks.