Knowledge base

Check whether a trending sound is still worth using

Modelyx looks at how many videos use a sound, how fresh they are and whether brands already use it, so you know if it is rising or fading.

Level: Quick answer · Result: Reports and summaries · Platforms: TikTok, Instagram · For: Social media managers, Content creators and bloggers

Example request

Example request
Is this sound still worth using, or is it played out? https://www.tiktok.com/music/APT-7426810399384815632 Also show which brands already use it and how their videos did.

What you need

  • A link to a TikTok sound or Instagram audio

What you get

  • Number of videos and how recent they are
  • Whether usage is rising or fading
  • Brand accounts using the sound, with their results

How it works

Modelyx collects the sound's details and the videos made with it, checks how recent they are and picks out business accounts.

Tips

  • Check a sound early. By the time brands pile in, the trend is often peaking.

Learn more

Step-by-step guide: Audit competitor content on social networks.